{"id":3956,"date":"2024-07-07T21:21:17","date_gmt":"2024-07-08T03:21:17","guid":{"rendered":"https:\/\/www.maximage-ds.com\/?p=3956"},"modified":"2024-07-07T21:21:18","modified_gmt":"2024-07-08T03:21:18","slug":"mercadotecnia-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/www.maximage-ds.com\/en\/mercadotecnia-en-la-era-digital\/","title":{"rendered":"Mercadotecnia en la era digital"},"content":{"rendered":"

Estamos viviendo una realidad en donde la tecnolog\u00eda tiene un papel preponderante en la vida tanto de los individuos como en la de las empresas. Los avances tecnol\u00f3gicos han modificado la vida en todos sentidos, y como ejemplo podemos ver que la informaci\u00f3n se propaga en segundos ya sea a trav\u00e9s de internet, o de la comunicaci\u00f3n a trav\u00e9s de redes sociales.<\/p>\n\n\n\n

Lo anterior aunado a una nueva realidad mundial, ha obligado a que la forma de hacer negocios tambi\u00e9n se vea sacudida por dichos avances y cambios; y hacer que hoy las empresas realicen gestiones de diferentes \u00edndoles, en donde la tecnolog\u00eda es una herramienta vital.<\/p>\n\n\n\n

La mercadotecnia no ha sido la excepci\u00f3n de dichas adaptaciones y cambios; aun cuando desde hace algunos a\u00f1os el t\u00e9rmino \u201cMercadotecnia Digital\u201d comenz\u00f3 a tomar fuerza, es en \u00e9stos d\u00edas que se vuelve crucial para las empresas el conocerla y aplicarla. La Mercadotecnia Digital es la promoci\u00f3n de los productos, servicios y marcas por medios electr\u00f3nicos entre los cuales se destacan: las computadoras personales, tel\u00e9fonos celulares, tabletas, televisores inteligentes, entre otros, a trav\u00e9s de internet.<\/p>\n\n\n\n

Existen muchos t\u00e1cticos que conforman lo que hoy se denomina Mercadotecnia Digital: P\u00e1gina web, e\u2013mailing, videos, webinar, redes sociales, blogs, comercio electr\u00f3nico entre otros. Lo cierto es que para que una empresa pueda realizar Mercadotecnia Digital de forma eficiente, debe tener en cuenta muchos factores.<\/p>\n\n\n\n

Aqu\u00ed te compartimos tres consejos b\u00e1sicos para iniciar en el nuevo mundo de la Mercadotecnia Digital:<\/p>\n\n\n\n

1. Desarrollar una estrategia de Mercadotecnia global, en donde est\u00e9 contemplada la parte Digital. Para realizar un acercamiento certero al cliente, las empresas deben de establecer la estrategia completa que deber\u00e1n de seguir tanto en la parte digital como tradicional, para que sus esfuerzos en todos sentidos se complementen y sumen, y no suceda lo contrario.<\/p>\n\n\n\n

2. Desarrollar los mensajes claves que deber\u00e1 seguir la comunicaci\u00f3n con el cliente, para crear un proceso de embudo, que permita a la empresa ir guiando la decisi\u00f3n de compra del cliente, y por otro lado que el cliente sienta que todos los esfuerzos y mensajes de la empresa est\u00e1n alineados a un mismo objetivo para evitar confundirlo y\/o perderlo.<\/p>\n\n\n\n

3. Medici\u00f3n del retorno de la inversi\u00f3n. Una de las grandes fortalezas de ejecutar mercadotecnia digital, es que cualquier esfuerzo se puede medir desde el n\u00famero de visitas al sitio web, el n\u00famero de seguidores en redes sociales, hasta las ventas realizadas en una tienda electr\u00f3nica. El an\u00e1lisis de las estad\u00edsticas que muestran el uso de los diferentes t\u00e1cticos, deber\u00e1n ir retroalimentando la estrategia para la mejor toma de decisiones de la empresa.<\/p>\n\n\n\n

\"\"
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Estamos viviendo una realidad en donde la tecnolog\u00eda tiene un papel preponderante en la vida tanto de los individuos como […]<\/p>","protected":false},"author":2,"featured_media":3957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,11,10],"tags":[],"class_list":["post-3956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-general","category-trabajo-remoto"],"yoast_head":"\nMercadotecnia en la era digital | MAXIMAGE<\/title>\n<meta name=\"description\" content=\"Descubre la seguridad en la digitalizaci\u00f3n de documentos para empresas con MAXIMAGE \u2013 DQM Software\u00ae. 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